Sumaary
Market segmentatino involves dividing the market target into small groups and more homegeneous who share the same characteristics, needs, or behaviors. This process allow business to tailor the marketing strategies and offering a product or services that meet the specific the target needs and preferences with each segment.
Segmentation methods
Descriptive segmetnation It describes and categorize customer segments
Cluster analysis With statistical techniques it is easy to identify natural cluster of customers based on similarities in their characteristics.
Factor analysis Identify the dimensions that explain customers pattenrs with data.
Conjoint analysis Understanding customer preferences and trade-off by presenting the different product or services and analyzing their choices.
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Summary
collecting data
Contact.
Have a question? Feel free to send an email or if you prefer a virtual meeting